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Product Information |
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Take a look at our brochure....
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CONTESTS THE "OLD" WAY
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Radio and television contests are a fun and profitable way for
broadcasters to generate listener loyalty, advertiser interest
and revenue.
But, running a contest the 'old fashioned way' takes time and resources. Answering the phone can be tedious, limiting and can take the fun out of contests. Using our Contest Control system frees up broadcast personnel, adds capability and puts the fun back in contests! In a manually operated contest, some 'poor soul' has to answer and track listener calls until the predetermined number is reached. Since the process is manual, many broadcasters choose to pick winning listeners in the first few calls. Listeners frequently ignore contests that ask for caller 6, because they figure they can't get to the phone quickly enough to win. This means lost interest and lost opportunity for the station and its' advertisers. |
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REGAIN LOST CONTESTANTS
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With an automated system, broadcasters are free to run contests looking
for the 20th caller or the 100th caller.
Listeners are more likely to respond when they feel they have a chance
of winning.
Increased caller rates will also lengthen the contest 'air time', because the broadcaster can promote the currently running contest longer. More 'air time' further increases the return on advertising dollars. Advertisers will like the increased responses, which translates to more potential customers. With contests being automatically run and monitored, the broadcaster is free to concentrate on the contest promotion. |
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AUTOMATION PAYS OFF
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Our system can capture callers' telephone numbers.
This information can be used to provide auditing reports showing
date, time and caller number.
Certain numbers can also be blocked from contest participation,
such as hostile callers or winners from a prior contest.
Another new benefit for you and your advertisers is 'demographics' information gained from the captured numbers. Information regarding 'where' in the listening area calls are coming from, can now be provided for broadcaster or advertiser analysis. Armed with this new information, marketing can be more focused in its efforts to attract new advertisers and new markets. |
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HOW IT WORKS
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- broadcaster pre-schedules contests via the web - station promotes contest on-air - system begins accepting calls at activation time - calls are automatically answered in rapid succession - caller is selected and transferred to live person or voice mail |
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WHAT YOU NEED
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- a telephone to accept the winners call (unless using voice mail) - an Internet connection to setup contests - a desire to increase your advertising revenues |
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BENEFITS
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- inexpensive - no equipment to buy or maintain - fast - contests can be setup and run in minutes - reliable - high performance, professional system - flexible - a system able to painlessly grow with your plans - virtually risk free - no capital expense and tremendous benefits - innovative - providing incredible new marketing capabilities - informative - supplying marketing information never before available |
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HOW DO WE DO IT
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- proprietary software technology - ISDN digital circuits for clarity - high performance database technology - multiple high capacity T3 telephone trunks - professional telco style computer telephony equipment |
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EASY ACTIVATION
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- select the assigned contest telephone number - enter the broadcaster internal 'winner' telephone number or voice mail - enter the time the contest will begin - enter the contest winning count |
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INTERNET ACTIVATION SYSTEM
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| Our Internet Web interface offers the most flexibility, control and interaction with the Contest Control system. The Web interface allows contest activation, contest custom features, contest monitoring and contest reporting. The broadcaster can watch active call counts and view winner telephone number. |
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USE YOUR EXISTING 8XX NUMBERS
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| If you already have a toll free contest number, we can easily utilize your number with our systems. Simply by transferring the number to our equipment, you can take full advantage of our incredible systems. We are happy to provide a transfer agreement that ensures the number remains your property. |
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MULTIPLE CONTESTS - WOW!
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We operate and administrate our own systems which gives us the flexibility
to assign stations multiple contest toll free numbers.
This gives broadcasters the flexibility of running contests closer
together without the concern for 'left-over' callers from a prior contest.
And, multiple numbers means multiple contests can be run at the same
time too! For example, it's now possible to schedule a long-running,
continuous contest
while running daily contests.
More contests - More advertising revenue! |
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UNLIMITED ADVANCED FEATURES
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Our system flexibility allows your promotions department to be creative!
Contests can be operated with an unlimited combination of
options and customized features.
These are just a few of the potential ways you can implement your ideas.
And, we're sure you have more!
Targeted advertisements may be played based on caller's geographic location. Multi-location companies can now deliver the address of the nearest location to a caller or individual establishments can attract neighborhood customers. Surveys can be seemlessly integrated into news and talk shows. Our automated system captures survey answers and displays survey results on the Web, thus opening the door to marketing opportunities never before possible. Contest interactive questions can prompt listeners at call in time for information to help pre-screen contestants or add to the contest challenge. The Contest Control system will also provide you with the ability to provide valuable automated sales order processing for your advertisers. This feature allows advertisers to handle enormous responses to ticket sales or give-away promotions and service their potential customers, all with one call. Couple these advanced features with real-time Web access to the contest operations and you have just added an unbelievably powerful marketing tool. We believe you will agree - we have a WIN-WIN combination. |
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